Red Sand Project is a participatory artwork that uses sidewalk interventions, earthwork installations and convenings to create opportunities for people to question, connect and take action against vulnerabilities that can lead to human trafficking and exploitation.

Installations and events have taken place in all 50 United States and in more than 70 countries around the world, and hundreds of thousands of Red Sand Project toolkits have been requested. The project has engaged over 1.5 million people of diverse backgrounds – from students to educators, businesses to outreach organizations, concerned citizens to celebrities – and it’s continuing to grow daily.

Molly Gochman

Molly Gochman is an interdisciplinary, conceptual artist and activist based in New York City. In 2014, dedicated to helping reduce demand for slaves and alleviate vulnerabilities that make populations susceptible to being trafficked, Gochman created Red Sand Project. Her work serves as an invitation for people to reflect on and participate in the experience of humanity; and it’s her mission to encourage, provoke and inspire others to unique thought and action. Gochman has exhibited her work at Lincoln Center, New York; Deborah Colton Gallery, Houston; Diverse Works, Houston; Chashama, New York; Sara Roney Gallery, Sydney; Grace Farms, New Canaan; Barbara Davis Gallery, Houston; Zilkha Hall, Houston; Elsewhere, Greensboro; and other traditional and non-traditional spaces.

How big is Red Sand Project? Where does it take place?

Red Sand Project installations have taken place in all 50 states and in 70 countries around the world. Hundreds of thousands of toolkits have been sent out, and over one million people have participated.

Who uses Red Sand Project? Who can use it?

Red Sand Project has been used by people and organizations of many backgrounds — students, educators, businesses, nonprofits, law enforcement, survivors, parents and celebrities. We invite anyone and everyone interested in helping raise awareness to participate!

How do you do an installation?

Sidewalk installations are simple. Pour red sand in a sidewalk or street crack, take a photo of it and post to social media using the hashtag #RedSandProject.

Where can I use Red Sand Project?

Anywhere there is a crack in a sidewalk or on the street! Public places are fair game, but make sure to ask for permission if you want to use it on private property. You often don’t need a permit to do it in public spaces, but certain colleges and parks might require additional permission.

How many toolkits should I request?

It depends on the number of people you’re expecting to do the project with. We can typically send you as many as you need, but we’re happy to send full bags of sand if that will better fit your event. Please contact us if you have questions while you are planning.

Do you have any publicity tools that I can use?

We have press release templates, posters and flyer templates that you can use. With enough time, we’re even happy to help you create whatever you need.

How should I credit Red Sand Project?

If you are using a Red Sand Project image or creating a flyer for your project, please include the Red Sand Project logo and the hashtag #RedSandProject. Red Sand Project is an initiative of Stardust Arts Foundation, a 501(c)(3) charitable organization.

What is the red sand made of?

The sand is made from the feldspathic rock family, a known source for producing a natural, non-toxic material completely void of carcinogens like crystalline silica, quartz, tremolite asbestos and more. It’s colored red using organic pigments and resins, encapsulating each grain with only organic ingredients and processed to sparkling perfection. The sand also does not contain any nuts (including peanuts), gluten or wheat; and it is tested annually with safety standards for children of all ages.

Location

PO Box 540205
Houston, TX 77254

Phone

+1 212 256 1932

Email

info@redsandproject.org

Twitter

@redsandproject

Instagram

@redsandproject

Facebook

facebook.com/redsandproject

  • Toolkit

    Participating in Red Sand Project is as easy as ordering a toolkit. Choose the number of individuals participating, and we’ll send the toolkits to your door, free of charge.

    Doing Red Sand Project as a group activity? If you need more than 15 toolkits, click here.

Engage

Bring people into the discussion and find your teammates for creating change
Share your thoughts

Advocate

Let lawmakers and investment managers know that you don’t want to live in a world with slavery
Call your reps

Ask

Ask vendors if their products are slave-free, and be a conscientious consumer
See your footprint

Volunteer

Offer your time and/or skills to nonprofit organizations addressing modern-day slavery and human trafficking
Reach out to us

Call

Call the National Human Trafficking Resource Center at 888.373.7888 to report instances of human trafficking
Call the hotline

Donate

Consider supporting our partner organizations
Our partners

Talk

Learn how to have conversations within your community about vulnerabilities that make people more susceptible to exploitation
Find Out More

FILMS

Food Chains

In this exposé, an intrepid group of Florida farmworkers battle to defeat the $4 trillion global supermarket industry through their ingenious Fair Food program, which partners with growers and retailers to improve working conditions for farm laborers in the United States.
Watch here

Sold

A girl risks everything for freedom after being trafficking from her mountain village in Nepal to a brothel in India.
Watch here

True Cost

Filmmaker Andrew Morgan travels around the globe to see the people who make clothes for the world.
Watch here

The Whistleblower

The experiences of Kathryn Bolkovac, a cop from Nebraska, who worked as a peacekeeper in post-war Bosnia and exposed a U.N. sex scandal that was covered up.
Watch here

BOOKS

Ending Slavery

In Ending Slavery, Kevin Bales grapples with the struggle to end this ancient evil and presents the ideas and insights that can lead to slavery’s extinction. Recalling his own involvement in the antislavery movement, he recounts a personal journey in search of the solution and explains how governments and citizens can build a world without slavery.
Buy the Book

Girls Like Us: Fighting for a World Where Girls Are Not for Sale, an Activist Finds Her Calling and Heals Herself

Rachel Lloyd’s riveting survivor story is the true tale of her hard-won escape from the commercial sex industry and her bold founding of GEMS, New York City’s Girls Education and Mentoring Service, to help countless other young girls escape “the life.” Lloyd’s unflinchingly honest memoir is a powerful and unforgettable story of inhuman abuse, enduring hope, and the promise of redemption.
Buy the Book

Organizations of Interest

The Freedom Fund

The Freedom Fund is a new philanthropic initiative designed to bring much-needed strategic focus and financial resources to the fight against modern slavery. With an expert team and global perspective, the Freedom Fund identifies and invests in the most effective frontline efforts to end slavery in the countries and sectors where it is most prevalent.
Visit the Website

Polaris Project

Polaris is a leader in the global fight to eradicate modern slavery. Named after the North Star that guided slaves to freedom in the U.S., Polaris systematically disrupts the human trafficking networks that rob human beings of their lives and their freedom. Our comprehensive model puts victims at the center of what we do – helping survivors restore their freedom, preventing more victims, and leveraging data and technology to pursue traffickers wherever they operate.
Visit the Website

People enslaved in the world today

40,300,000

Annual profits from the forced labor industry

$150,000,000

Average cost of a slave

$90

Goods made by forced labor

136 goods from 74 countries, including our cars, the food that we eat and electronics we use

At higher risk of being trafficked

LGBTQ-identified people
People of color
People with disabilities
Women and girls
Children

Most vulnerable to exploitation

Indigenous people

People trafficked across borders

600,000 — 800,000 per year

Third largest international crime industry

Human trafficking

Red Sand Project is an initiative of Stardust Arts Foundation, a 501(c)(3) charitable organization. For terms of use for this site, please contact us at info@redsandproject.org