Have questions? Find answers here.
Have questions? Find answers here.
Red Sand Project is a participatory artwork that raises awareness of vulnerabilities that can lead to human trafficking and exploitation.
The Project was started by artist and activist, Molly Gochman at Art Basel, Miami in December 2014.
Molly Gochman is an artist and activist from Texas, who currently lives in New York City. She started Red Sand Project after studying human trafficking, and learning that awareness is one of the most critical pieces of helping combat human trafficking, a hidden crime. You can learn more about Molly here.
The sidewalk installations are simple. You pour red sand in sidewalk cracks and take a photo of it to post to social media using the hashtag #RedSandProject. That’s it! We also encourage people to use chalk to write the name of the project, to host events, and to generally spread the word about the issue– but that is up to you!
Red Sand Project installations have taken place in all 50 states and all around the world, in countries such as Germany, Brazil and South Africa. More than 150,000 toolkits have been requested by people of all backgrounds, and our numbers are growing every day. You’re part of a network of thousands of people working to end human trafficking and vulnerabilities that can lead to it. We’re so happy that you’re on board!
Red Sand Project has been used by people and organizations of many backgrounds — from students and educators to businessmen to nonprofits, from law enforcement to survivors, from celebrities to parents. We invite anyone interested in helping raise awareness of these issues, in learning more about them, or in getting involved to participate.
The red sand we use is just like soil – it’s totally environmentally friendly. You do not need a permit to do it in public spaces like the sidewalk. You may, however, want to speak to folks at the places by which you will be doing an installation in advance. Certain colleges, parks or areas of public domain will require additional permission.
It depends on the number of people you expect. We will send sand in several ways for different groups sizes. Please contact us if you have questions while you are planning.
Yes, we can! We would just need a bit of time to help out. Please contact us if you are looking to do an event of more than 25 people.
The project is privately funded through other projects. We also hope that participants will contribute to the project so that we can continue to spread awareness.
Yes. Our red sand uses only natural and organic ingredients: Sand (crushed feldspar rock) and color processing (organics pigments and resins). It is safe for children and is non-toxic.
No. The sand will appear to “rub off” and stick on skin and fabrics due to its extreme fineness. Grains will easily stick to surfaces with moisture, fabric, static, etc. Soap and water is encouraged for easy removal.
We do our best to see if there are organizations or events in neighboring areas. Please contact us to see if there are organizations who have done Red Sand Project near you.
First, you should take photos and post them to social media! If you don’t use social media, please take photos and send them to us. Then, make sure to stay in touch, tell your friends and learn more about the movement against slavery.
While we think it helps get the word out, we understand that not everyone lives on social media or feels comfortable using it. You can also email your photos to us at Info@redsandproject.com or just let people know the old-school way – word of mouth.
Absolutely! Please head back to the toolkit order page and let us know what you’re thinking. If you are planning several events, with more people, you might consider joining our beta ambassador network.
Yes, we have press release templates, posters and flyer templates that you can use. With enough time we can help you create the piece.
If you are creating a piece of collateral or using a Red Sand Project image, please include: Red Sand Project, #redsandproject, and Red Sand Project Toolkit are trademarks of Molly Gochman. All rights reserved.